Case Study · 01
RiversideTV.com
The ADDY Award-winning digital home for Riverside's municipal media channel — a cinematic, accessible streaming and storytelling platform for the City's original programming.
ADDY Award
ADDY
Recognition
American Advertising Award winner
+64%
Avg. Watch Time
vs. previous social distribution
100
Lighthouse Accessibility
WCAG 2.2 AA verified
71%
Mobile Traffic Share
Designed mobile-first
§ Challenge
The problem
Riverside TV produces a growing library of original municipal programming — council coverage, community stories, cultural events — but had no destination that did the work justice. Content lived scattered across social platforms. The city needed a branded, accessible streaming home that felt broadcast-quality while remaining maintainable by city staff.
§ Approach
What we did
We designed an editorial, video-first experience: a cinematic hero reel, cleanly organized show categories, and a resilient video pipeline. The visual identity is confident and warm, echoing broadcast media without the clutter. Accessibility was treated as a first-class requirement — captions, keyboard navigation, and screen-reader-tested playback throughout.
§ Process
From discovery to launch.
- 01
Discovery
Aligned with the Riverside TV production team on programming and goals.
- 02
Content model
Structured shows, episodes, and categories for easy publishing.
- 03
Editorial design
Broadcast-quality hero, category rails, and episode pages.
- 04
Accessibility
Captions, transcripts, keyboard playback, screen-reader testing.
- 05
Launch
Handed off a documented CMS workflow to city staff.
§ Stack
Built with
- React
- Video.js
- Drupal
- Cloudflare Stream
- Tailwind CSS
- AVIF
§ Accessibility
Built for everyone.
All video carries captions and transcripts. Playback controls are fully keyboard-operable with visible focus states, and contrast meets WCAG 2.2 AA against the cinematic dark theme.