Case Study · 05
AAA Tree Service
Local SEO, lead-gen and conversion for a family-run arborist. Real phone calls, real quotes, real revenue — a small site punching well above its weight.
6.8×
Organic Leads / Month
Top 3
Google Local Rank
For 22 target keywords
+31%
Avg. Job Ticket
Better-qualified inbound leads
$14
Cost / Lead
vs. $180 on paid
§ Challenge
The problem
A skilled local arborist was invisible online. Competitors with worse work were outranking them. The site needed to convert visitors into phone calls, fast, and stay maintainable by a two-person team.
§ Approach
What we did
Hyperlocal SEO across service areas and tree species. Conversion-first design: phone number sticky on mobile, quote form above the fold, service pricing where competitors hide it. Ongoing content and Google Business Profile management as a retainer.
§ Process
From discovery to launch.
- 01
Local SEO audit
Keyword + citation gap analysis.
- 02
Site build
10 service-area pages + 14 species pages.
- 03
Conversion tuning
A/B tested hero, form fields, and CTA copy.
- 04
Ongoing retainer
Monthly content, reviews, and GBP posts.
§ Stack
Built with
- WordPress
- Custom Theme
- Local SEO Schema
- GA4
- GBP Automation
§ Accessibility
Built for everyone.
Semantic HTML, keyboard-friendly forms, and legible type sizes optimized for older homeowners.