Case Study · 06
Amber RDH AP
A calm, credible digital home for one of California's first Advanced Practice Dental Hygienists — built around patient trust, education, and effortless appointment booking.
+240%
Appointment Requests
3m 14s
Avg. Session on Education Pages
−38%
Bounce Rate
100
Lighthouse Accessibility
§ Challenge
The problem
Advanced Practice Dental Hygiene is new and unfamiliar to most patients. The site had to explain what the role is, why it matters, and why this practitioner is worth trusting — all without falling into the sterile, stock-photo trap that plagues healthcare marketing.
§ Approach
What we did
A muted, editorial palette. Real portraits, not stock. A patient-education library structured around the questions people actually ask. Booking is one click from every page. Accessibility was treated as clinical: high contrast, generous type, no motion where it could distract.
§ Process
From discovery to launch.
- 01
Positioning
Interviewed 8 existing patients on why they chose the practice.
- 02
Content model
Question-led education library.
- 03
Photography
Directed a half-day portrait + clinic shoot.
- 04
Launch
SEO structure targeting Advanced Practice + Riverside county.
§ Stack
Built with
- Astro
- MDX
- Tailwind
- Cloudinary
- Calendly API
§ Accessibility
Built for everyone.
AAA color contrast on body text. Motion-free where possible. Screen-reader-tested booking flow.