Case Study · 07
Golden Candids
An editorial portfolio for a luxury lifestyle photographer — long-form storytelling, tactile galleries, and image performance tuned to the frame.
5m 41s
Avg. Session Duration
−62%
Image Weight per Page
AVIF + art direction
+3.4×
Inbound Bookings
6.2
Pages per Session
§ Challenge
The problem
Luxury photography sites either drown in imagery or reduce the work to a grid of thumbnails. Golden Candids needed a portfolio that felt like a magazine — considered pacing, editorial weight, and moments of restraint.
§ Approach
What we did
A magazine-style scroll: full-bleed openers, alternating type-and-image spreads, and quiet white space between. Images are served in AVIF with responsive art direction — you never wait, and you never see a blurry frame. Every gallery is a story, not a grid.
§ Process
From discovery to launch.
- 01
Editorial direction
Storyboarded 6 signature galleries with the photographer.
- 02
Image pipeline
AVIF + LQIP + art-directed crops per breakpoint.
- 03
Motion
Slow, restrained transitions — never in front of the work.
- 04
SEO
Structured data for photography + long-form editorial.
§ Stack
Built with
- Next.js 14
- React
- Framer Motion
- Cloudinary
- AVIF
§ Accessibility
Built for everyone.
Alt text written editorially, not descriptively. Keyboard-navigable galleries with visible focus states.